The platform is rolling out a updated setting that enables them to lessen the volume of AI-created content appearing in their streams. This move comes as the platform disclosed that it currently hosts over 1 billion AI-generated clips.
Pilot Phase and Launch
The update is in a pilot phase over the next few weeks before a widespread launch. This development coincides with a rise in AI content, spurred by recent content generation software.
AI Content on Other Platforms
Recent reports that approximately 10% of the fastest-growing channels on a popular video site exclusively feature content made by AI. A significant portion of this material is deemed mass-produced AI material, a term for poor-quality, bulk-generated content that is frequently illogical or dreamlike.
Our research shows that a lot of users like content created using AI tools, ranging from computer-generated images to science explainers, and we want to provide users the option to adjust the amount of that, depending on their own choices,” commented a company executive.
AI on the Platform
The platform announced that there are now 1.3bn videos on its service identified as artificially created. Collectively, over 100 m videos are uploaded to the app every day, making AI-generated material a minor part of its total content library.
User Control Features
Viewers will be able to limit or boost the level of AI content they view by opening the topic control feature in the app and picking AI-made media. Other topics that are already be controlled under the filter include politics, fashion, cosmetics, and dance.
Content Labeling and Policies
TikTok’s rules oblige users to identify “realistic” AI-generated content, and it prohibits harmful deepfakes of well-known individuals or emergencies. Any realistic AI-generated clip that is unmarked can be deleted under its community policies.
In addition, the platform will now apply an AI-generated watermark to content produced via its proprietary AI systems, or flagged by an cross-platform project for identifying AI-generated material. This step is designed to help prevent users from trying to circumvent the labeling process.
Educational Initiatives
The platform is furthermore introducing a $2 million AI literacy fund for experts and groups to develop informative material about ethical AI use. This program will support non-profit groups dedicated to training coding and technology.
Platform Protection
The video-sharing app has supported its content review process, following debate over intentions to cut jobs for hundreds of content moderators in the United Kingdom. TikTok is planning to cut 439 jobs in its content moderation division in the UK capital, with labor groups and digital protection specialists raising concerns that humans are being replaced by automated systems.
A company official explained that staff-based oversight would still have a role, but automated tools can shield workers by eliminating the most graphic content before it has to be seen by staff. The platform announced a significant reduction in shocking and graphic content seen by human moderators over the last 12 months due to the use of its automated systems.
“We think that it’s essential to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to minimize viewing of dangerous material as quickly as possible, which is where a significant AI assistance is proving valuable process content quickly.”
